My client is looking for an Revenue Marketing & Demand Generation Manager a.i. (contracter) to rapidly accelerate qualified pipeline for two enterprise B2B SaaS products and a partnership programme.
You are a hands-on Revenue Marketing expert with a proven track record of building predictable demand generation engines that consistently generate qualified enterprise pipeline and revenue. You will bring proven SaaS playbooks, rapidly assess their current marketing engine, identify the highest-impact growth opportunities, and implement initiatives that deliver measurable pipeline growth within the first 30 days.
Working as one commercial team with Sales, your mission is simple: generate qualified enterprise leads that convert into pipeline and revenue.
What Success Looks Like
Within the first 30 days you will:
- Identify and prioritise the highest-impact opportunities to accelerate pipeline generation.
- Launch optimised demand generation programmes that deliver measurable pipeline growth.
- Improve lead quality and Sales acceptance rates.
- Establish revenue marketing KPIs, dashboards and reporting.
- Align Marketing and Sales around a shared pipeline generation process.
Success throughout the engagement will be measured by:
- Growth in marketing-sourced pipeline and revenue.
- Increased volume and quality of MQLs and SQLs.
- Higher MQL-to-SQL and SQL-to-Opportunity conversion rates.
- Increased pipeline velocity.
- Improved marketing ROI, attribution and Customer Acquisition Cost (CAC).
- A scalable, predictable demand generation engine.
Key Responsibilities
- Audit and optimise the existing demand generation engine, identifying immediate opportunities to accelerate qualified pipeline.
- Develop and execute revenue marketing programmes that generate qualified enterprise leads and convert them into sales opportunities.
- Develop and scale multi-channel demand generation programmes that deliver a predictable flow of qualified enterprise leads, leveraging ABM, paid media, SEO, LinkedIn, email and lifecycle marketing, webinars, content and strategic partnerships to accelerate pipeline and revenue.
- Optimise the entire buyer journey—from first engagement through qualified opportunity and revenue.
- Improve lead scoring, segmentation, nurturing and lifecycle marketing to maximise conversion.
- Own marketing pipeline generation targets and marketing’s contribution to revenue.
- Optimise Salesforce, marketing automation and AI tools to improve lead generation, qualification, nurturing and pipeline velocity.
- Build executive dashboards measuring pipeline, conversion, attribution, CAC, ROI and marketing-sourced revenue.
- Partner closely with Sales to improve lead quality, pipeline velocity and revenue conversion, establishing clear shared KPIs and SLAs.
Ideal Experience (You have to live in The Netherlands. My client does not offer relocation or immigration services (VISA). You must be eligible to work in the Netherlands)
We are looking for someone who has repeatedly built and scaled high-performing Revenue Marketing functions in enterprise B2B SaaS organisations.
The ideal candidate will have:
- 10+ years leading Revenue Marketing or Demand Generation in high-growth B2B SaaS companies.
- A proven track record of generating multi-million-euro enterprise pipeline and marketing-sourced revenue.
- Demonstrated success delivering measurable pipeline growth within the first 30–60 days of joining a business.
- Deep expertise in enterprise lead generation, pipeline acceleration and Revenue Marketing.
- Extensive experience designing and executing Account-Based Marketing (ABM) strategies targeting enterprise customers.
- Expert knowledge of Salesforce, marketing automation platforms (HubSpot, Marketo, Pardot or similar), CRM optimisation and revenue attribution.
- Strong analytical skills with expertise in conversion optimisation, funnel analytics and revenue marketing metrics.
- Experience leveraging AI and automation to improve lead generation, campaign performance and marketing productivity.
- A hands-on, data-driven approach with a bias for execution, experimentation and measurable commercial outcomes.
- Experience marketing enterprise SaaS solutions with long, complex buying cycles and multiple decision-makers.
- Experience in enterprise software, logistics or supply chain is advantageous but not essential.
Who you are
You are a revenue marketing leader, builder and operator. You don’t measure success by campaigns launched—you measure it by qualified pipeline generated, conversion improved and revenue delivered.You bring proven SaaS demand generation playbooks, execute at pace, and deliver measurable commercial impact from day one.
Are you interested in joining my client? We look forward to receiving your cv. For more information about the role, you can contact Patricia Koekenbier @ patricia@himanagement.nl or 0630400141
